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As markets have become more complex, investors have diversified their sources of information. More than ever, thought leaders and experts are sought out for their expertise. There are many useful ways for issuers to get their thought leaders in front of investors, but webcasts have become a uniquely compelling medium.
Here are three reasons why advisors prefer webcasts:
Reading a white-paper, though informative, comes with a degree of detachment. Being able to see someone break down a complex idea or unexpected market conditions live is remarkable. Webcasts also frequently have space for questions and answer sessions. Accordingly, this means that advisors can get the precise information they need. It also makes them feel as though they are “in the room” with the expert.
Another feature often offered for direct connection are polling questions. Webcasts are more than a platform for issuers to let advisors know about their products, they are also a medium for advisors to communicate their interests and needs to issuers through polling questions. As an issuer, this feedback provides a better understanding of your audience to refine strategies or positioning points.
Good film writers know that every line of dialogue must do multiple things. Dialogue that merely advances the plot is clumsy. If it is advancing the plot and informing character development, while also providing background exposition, audiences are more likely to eat it up. The same is true of thought leadership in asset management.
Time is extraordinarily valuable, particularly for financial advisors. Webcasts accomplish multiple goals in a condensed time frame. Not only is the advisor gaining the necessary information for their practice and clients, but they can also earn CE credits. That is a much more appealing use of their time, especially when registering is free. Asset managers can also achieve multiple goals. Not only, are you able to position your product in front of an interested audience, but you're also developing a targeted list of advisors for sales follow up conversations. This reduces the number of cold calls and can shorten the sales cycle.
The ability to go back and reference a webcast replay allows advisors to reference the material again, as well as allows other advisors to view material if they could not join live. Webcasts give advisors something they can come back to again and again, as needed, which creates a nice long tale for sales possibilities. The replay is also valuable to use and promote across your channels including on your website, social, and email.
More and More Asset Managers are Leaning on Webcasts
As issuers become more aware of the value webcasts present to advisors, they have become an increasingly vital component of an overall distribution strategy. Webcasts connect advisors directly to the experts, attendee lists can be used for prospecting, replays can be used for additional content creation and promotional efforts.
At VettaFi, we provide asset managers virtual event services to reach advisors, including end-to-end CE-approved webcast production and promotion services. We've been hearing from partners and clients about the need to purchase professional services online to improve efficiency. As a result, we now offer online purchases of our webcast services.
As markets have become more complex, investors have diversified their sources of information. More than ever, thought leaders and experts are sought out for their expertise. There are many useful ways for issuers to get their thought leaders in front of investors, but webcasts have become a uniquely compelling medium.
Here are three reasons why advisors prefer webcasts:
Reading a white-paper, though informative, comes with a degree of detachment. Being able to see someone break down a complex idea or unexpected market conditions live is remarkable. Webcasts also frequently have space for questions and answer sessions. Accordingly, this means that advisors can get the precise information they need. It also makes them feel as though they are “in the room” with the expert.
Another feature often offered for direct connection are polling questions. Webcasts are more than a platform for issuers to let advisors know about their products, they are also a medium for advisors to communicate their interests and needs to issuers through polling questions. As an issuer, this feedback provides a better understanding of your audience to refine strategies or positioning points.
Good film writers know that every line of dialogue must do multiple things. Dialogue that merely advances the plot is clumsy. If it is advancing the plot and informing character development, while also providing background exposition, audiences are more likely to eat it up. The same is true of thought leadership in asset management.
Time is extraordinarily valuable, particularly for financial advisors. Webcasts accomplish multiple goals in a condensed time frame. Not only is the advisor gaining the necessary information for their practice and clients, but they can also earn CE credits. That is a much more appealing use of their time, especially when registering is free. Asset managers can also achieve multiple goals. Not only, are you able to position your product in front of an interested audience, but you're also developing a targeted list of advisors for sales follow up conversations. This reduces the number of cold calls and can shorten the sales cycle.
The ability to go back and reference a webcast replay allows advisors to reference the material again, as well as allows other advisors to view material if they could not join live. Webcasts give advisors something they can come back to again and again, as needed, which creates a nice long tale for sales possibilities. The replay is also valuable to use and promote across your channels including on your website, social, and email.
More and More Asset Managers are Leaning on Webcasts
As issuers become more aware of the value webcasts present to advisors, they have become an increasingly vital component of an overall distribution strategy. Webcasts connect advisors directly to the experts, attendee lists can be used for prospecting, replays can be used for additional content creation and promotional efforts.
At VettaFi, we provide asset managers virtual event services to reach advisors, including end-to-end CE-approved webcast production and promotion services. We've been hearing from partners and clients about the need to purchase professional services online to improve efficiency. As a result, we now offer online purchases of our webcast services.
