We help issuers build innovative investment solutions and connect them with investors across the globe.

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125
+
Employees
$
81
B+
Indexed AUM
5
+
Investor publications
300
+
Clients globally
Trusted by over 300 asset managers including

One platform for your ETF product needs

From index development to advisor engagement, we provide asset managers a connected ecosystem to accelerate growth.

Develop innovative investment products

Transform your investment strategy into a tradable product with a full-service indexing partner that moves at the speed of the market.

KEY SERVICES
Index licensing
Design & customization
Calculation & administration
Performance benchmarks

Accelerate your product distribution

Extend your product reach and grow AUM with modern distribution solutions powered by investor behavioral data.

KEY SERVICES
Display advertising
Custom content hubs
Virtual and in-person events
Behavioral analytics

As we design these indexes, it’s important to have the highest quality data and VettaFi ensured that we were going to be able to build indexes off the best data in the market.”

Michael Mack
Client Portfolio Manager, Victory Capital

Design differentiated indices

Full-service index platform for design, calculation, administration, and governance.

1,900+
indices

Reach the right investors globally

Engaged digital ecosystem powered by investor behavioral data.

1.9M+
monthly digital reach

Turn launches to assets

Hands-on support dedicated to your product’s success from development to launch.

350+
Index-linked products

Let’s build what’s next in ETFs–together

From index development to advisor engagement, we provide asset managers a connected ecosystem to accelerate growth.

Frequently asked questions

What makes VettaFi different from other index providers?

Historically, index providers perform index construction work in the earlier stages of product development, then provide little support after the product launches. VettaFi doesn’t stop there. After helping build a product, VettaFi supports product growth through digital distribution solutions that help issuers tell the product story and reach the right investors.

Ultimately, we provide an integrated model of institutional-grade indexing services and distribution solutions to help a product grow. By partnering with one firm that acts as a one-stop shop, issuers can save on costs and scale their product efficiently.

Can VettaFi support both passive and actively managed ETFs?

Yes. VettaFi primarily supports index-based and passive ETF products, helping issuers develop differentiated indexing strategies and bringing products to market. Our modern, cloud-based index engine is designed to support innovation across asset classes and investment themes.

We also work with actively managed ETF issuers by providing indices for benchmarking and regulatory requirements, including SEC Form N-1A. Beyond indexing, VettaFi can help support product growth through distribution solutions that connect issuers with relevant investors and advisors.

How does VettaFi help ETF issuers reach financial advisors?

Our websites and digital ecosystems are sources of news, information, and market analysis for over 1.9 million monthly active users, including financial advisors and retail investors. Industry-leading publications like ETF Trends, ETF Database, Advisor Perspectives, ETF Stream, and TMX Money, offer digital marketing opportunities for asset managers and direct connection to a large community of 250,000+ investor profiles, updated daily. 

Additionally, our digital marketing solutions can offer targeted display ads, custom content, and virtual events. These engagements feed directly into our Behavioral Intelligence Platform. 

How quickly can VettaFi design and launch a new index?

VettaFi’s Index Factory is built to be fast and nimble. We help ETF issuers bring their innovative products to market significantly faster than traditional index providers. Our backtesting capabilities bring the ideation and iteration process down from months to days. This technological advantage helps issuers rapidly iterate on index concepts.

Is VettaFi a good fit for asset managers launching their first ETF?

Absolutely. An ETF launch is challenging for even established asset managers. As a differentiated index provider, VettaFi supports ETF issuers with white-glove service across the product’s lifecycle. Our subject matter expertise allows us to navigate complexities in the market, changing regulations, technical infrastructure and data integrations into distribution. 

Our distribution services help issuers overcome the critical challenge of crossing the $100M AUM threshold, which is often required for platform placement. Our marketing services and rigorous index design expertise can be a monumental asset for both new and established issuers.

Does VettaFi work with international ETF issuers?

Yes, VettaFi is a global index and distribution partner. Our capabilities span the U.S., Canada, EMEA, and LATAM, with ongoing expansion into Asia.

Whether you are launching a U.S.-listed fund or an international product, our fixed income and global equities indices cover both developed and emerging markets, and our capabilities allow us to measure and capture worldwide investment opportunities.

Is VettaFi backed by a larger financial institution?

Yes. VettaFi is a wholly-owned subsidiary of TMX Group, which owns and operates the Toronto Stock Exchange and boasts a 180-year legacy in global capital markets. The TMX Group brings a 180-year legacy, as well as the resources and expertise to expand both our capability set and geographic reach.