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Most issuers that are just getting started have to make challenging choices about where and how to focus their resources. This can lead to penny wise but pound foolish decisions. Often a full funnel, digital marketing strategy is put in a “nice to have but not required” category when it should be considered an essential.
Here are three big reasons why small issuers need embrace digital marketing:
Growing your AUM is impossible if investors can not find your product or know where to look for it. Increasingly, financial advisors and investors conduct most of their business online. If you want people to learn your brand name and become familiar with your logo, then advertising on websites advisors frequent can help. If you want people to learn about your products, there needs to be articles and thought leadership available to them online on places they are already routinely visiting.
The desire to refrain from resource spend is reasonable. But, at the end of the day, if you want to compete in a crowded space, you need to behave like you belong. Sometimes this can feel risky, but the right partnerships can pay dividends as they help draw attention to your products and generate hot leads.
Smaller issuers often enter the market with unique ideas that fill gaps in the investor toolkit. However, explaining these innovations clearly can be difficult, making it challenging for sales teams to both pitch and contextualize the product simultaneously. Engaging experts and thought leaders to discuss the product on webcasts or explain its benefits through written content can help investors and advisors understand it before the sales pitch even starts.
Are you a newer asset manager looking to increase your footprint? Here’s how VettaFi can help you in your digital marketing efforts.
Most issuers that are just getting started have to make challenging choices about where and how to focus their resources. This can lead to penny wise but pound foolish decisions. Often a full funnel, digital marketing strategy is put in a “nice to have but not required” category when it should be considered an essential.
Here are three big reasons why small issuers need embrace digital marketing:
Growing your AUM is impossible if investors can not find your product or know where to look for it. Increasingly, financial advisors and investors conduct most of their business online. If you want people to learn your brand name and become familiar with your logo, then advertising on websites advisors frequent can help. If you want people to learn about your products, there needs to be articles and thought leadership available to them online on places they are already routinely visiting.
The desire to refrain from resource spend is reasonable. But, at the end of the day, if you want to compete in a crowded space, you need to behave like you belong. Sometimes this can feel risky, but the right partnerships can pay dividends as they help draw attention to your products and generate hot leads.
Smaller issuers often enter the market with unique ideas that fill gaps in the investor toolkit. However, explaining these innovations clearly can be difficult, making it challenging for sales teams to both pitch and contextualize the product simultaneously. Engaging experts and thought leaders to discuss the product on webcasts or explain its benefits through written content can help investors and advisors understand it before the sales pitch even starts.
Are you a newer asset manager looking to increase your footprint? Here’s how VettaFi can help you in your digital marketing efforts.
