Our what is finance. Our how is data. Our why is you.

We offer a comprehensive suite of products and services—from data and insights to indexing and distribution—backed by a team of industry veterans and entrepreneurs, tech enthusiasts, and data scientists.

Discover how our data-driven expertise, insights, and services deliver measured outcomes and growth that benefit both asset managers and investors.

VettaFi Voices

Todd Rosenbluth

Head of Research

We are customer-centric, data-driven, and forward-leaning. We help asset managers understand investors by helping investors understand asset management.

Lara Crigger


VettaFi is a B-to-B business with B-to-C responsibilities. Working with asset managers and reaching millions of investors online, our goal is better outcomes for all involved.

Tom Lydon

Vice Chairman

VettaFi clients are not just buying indexes, insights, or gaining scale when they work with us. They are entering into a relationship with a partner who is committed to helping them grow and navigate the future of finance.

Dave Nadig

Financial Futurist

The future of finance and technology is about adding the third leg to that innovation-stool: human beings. When capital, innovation and humanity interact, great things can happen. We're here to help.

Stacey Morris CFA

Head of Energy Research

Whether an industry is facing headwinds or tailwinds, our role as a trusted partner is to help asset managers have clarity and conviction in the decisions they are making.


Why VettaFi? Your one-stop resource for everything you need.

Data & Analytics

Investor behavior AI and machine learning

  • Demographics, segmentation, and competitive intelligence
  • Digital effectiveness and investor preferences: Advisor Data Insights (ADI)
  • Industry leading data warehouse


$14B in assets benchmarked to our indexes

  • Index research, design, and development
  • Daily calculation, management, and education
  • 200+ customers worldwide
  • Calculating over 300 indexes covering over 13,000 unique global securities tracked by 50 ETPs in addition to SMAs

GTM Consultation

Professional services for new and established asset managers

  • Develop go-to-market strategies
  • Audit existing distribution strategy
  • Outsource or augment in-market execution
  • Tactic optimization and ROI calculators

Thought Leadership

VettaFi Voices with 100+ years of combined expertise

  • Independent investment research, news, trends
  • Commissioned research
  • Future of finance, fintech, industry innovation and regulation

Digital Distribution

Extend your reach and amplify your voice with data-driven tactics

  • Omnichannel distribution designed to build awareness and interest (ads, social, email, podcasts)
  • Millions of investors active on site monthly
  • Leader in Google organic search
  • Over 1M followers across social communities and VettaFi platforms

Investor Engagement

Connect with advisor, institutional, & self-directed investor communities through in-person and virtual events

  • 100,000+ financial advisors register for webcasts annually
  • CE accredited education
  • Custom experiences and peer networks

Our Name

What's in a name? In our case, a lot.

"Vetta" in Sanskrit means "one who knows," an expert. In Italian it means the summit or peak. We believe knowledge is power and we aim to provide our clients with all our collective wisdom to help them drive growth. We are determined to help our clients reach great heights.

Vettafi meaning

To "vet" is to thoroughly investigate something before making a decision to go forward — doing so increases confidence and conviction. As "students of the markets" we are constantly vetting the industry landscape to ensure positive outcomes for our clients.

"Fi" is short for Finance and finance is our world.


These are the values we live and breathe everyday. They form the core of our commitment to our clients, our partners, and each other.

Our client's success is our success.

There is only one measure of our success as a company—and that’s the success of our clients.

Bold action creates the best results.

We are not afraid of big ideas or challenges because we approach every one of them with proven rigor, data, and a focus on measured outcomes.

Integrity is the seed of achievement.

We consider ALL stakeholders, stand by what we do, what we say, and what we deliver.

Join Us

VettaFi is growing. Are you?

It takes more than a great business model to change the way the world invests. It takes people — really, really good people — with the passion, determination, and skills to help us foster the enduring relationships that drive our success. Are you ready to transform financial services from an industry to a community?

Let's talk at [email protected]


July 14, 2022

Todd Rosenbluth, head of research at VettaFi, an ETF data and analytics company, said leveraged and inverse single-stock ETFs could be used during earnings season by investors who want to bet on how a stock will move after a company reports results. "If used correctly, these products can be powerful, but if used incorrectly they can be harmful."

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June 24, 2022

"None of this race for a basis point matters to the actual average investor," VettaFi financial futurist Dave Nadig. "But unquestionably, it's still 'good' for investors, the same way the price of gas dropping from $5 to $4.99 is marginally 'good' for drivers."

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July 10, 2022

New data shows dividend exchange-traded funds totaled almost $50 billion in fresh money in the first half of 2022, according to Todd Rosenbluth of VettaFi, a financial services company. "We recently did a survey of advisors at VettaFi, and dividend strategies were most popular in terms of getting income," the company's head of research told CNBC's "ETF Edge."

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